CREATIVE: CREATIVE OPENS ITS FIRST CREATIVE STORE IN THE HEART OF THE CITY AT MARINA SQUARE

¡¡

   SINGAPORE - 8 March 2006 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced the official opening of its first Creative Store at Marina Square - right in the heart of one of Singapore¡¯s busiest and most vibrant shopping belts. This is Creative¡¯s first retail-cum-customer service store in the city.

¡¡

   ¡°Setting-up the Creative Store at the newly-renovated Marina Square is part of our efforts to increase Creative¡¯s brand presence and boost the visibility of our wide range of innovative and award winning digital entertainment products in a high traffic downtown location and be closer to our customers. With many experiential points set up at the store-front, customers can enjoy an enhanced shopping experience, get a better understanding of our products from our friendly customer service staff, and make informed purchase decisions on the right Creative products that match their individual style,¡± said Joseph Liow, Vice President of Creative Technology Ltd and General Manager of Creative Labs Asia. ¡°The Creative Store concept will serve as a model of excellence for our retail partners going forward in Singapore, and subsequently in the region.¡± Joseph added.