OCZ Plans to Attract Gamers with Fatal1ty Brand Name :
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OCZ Plans to Attract Gamers with Fatal1ty Brand Name

Date: 2008-6-27

[Abstract]
   OCZ Technology Group has announced that it had signed an agreement with Johnathan “Fatal1ty” Wendel, a top video gamer, and Auravision company, who manages the “Fatal1ty&rdqu...

[Content] PCDigitalMobileGame

OCZ Technology Group has announced that it had signed an agreement with Johnathan “Fatal1ty” Wendel, a top video gamer, and Auravision company, who manages the “Fatal1ty” brand name, to develop and sell high-performance computer components that carry the name of the video game champ.

Under the agreement, Fatal1ty and OCZ will collaborate on the technical specifications and design for a range of high performance memory and power supplies which will be specifically engineered to meet the unique needs and requirements of gamers.

“We are pleased to partner with Fatal1ty as we are both dedicated to delivering premium gaming solutions. We will work closely with Johnathan as well as all the Fatal1ty partners to deliver a range of exciting new memory and power supply products that are engineered specifically to meet the unique needs of gamers worldwide,” said Ryan Petersen, chief executive officer of OCZ Technology Group.

The collaborative design process between OCZ Technology and Fatal1ty will begin in the summer of 2008. All products designed under this partnership will carry the Fatal1ty brand.

“I am really excited about OCZ coming on board as the latest Fatal1ty licensed partner. Their reputation for superior quality and advanced technology makes them an ideal partner to develop Fatal1ty Brand memory and power supply products,” said Jonathan “Fatal1ty” Wendel.

Presently there is a range of various computer components available under Fatal1ty brand, including graphics cards, mainboards, audio card, mice and a keyboard. However, the actual impact of the brand-name on popularity of a particular device is not clear.

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