AMD Introduces the AMD Alchemy(tm) Au1200(tm) Processor, Forges New Era of Portable Multimedia --- TheThirdMedia Hardware

[title]AMD Introduces the AMD Alchemy(tm) Au1200(tm) Processor, Forges New Era of Portable Multimedia[/title]
SUNNYVALE, CA. - January 3, 2005 - AMD (NYSE: AMD) today announced availability of the AMD Alchemy(tm) Au1200(tm) processor, a low-power, high-performance, system-on-chip solution designed to provide living-room quality video entertainment for consumers on the go. The Au1200 processor has been optimized for personal media players (PMP) and enables a new generation of conveniences and features, including scalable DVD-quality displays, effortless video content transfers directly from digital video recorders, and long-lasting battery life so consumers can stay mobile longer.

This enhanced functionality is a result of the Au1200 processor's integrated media acceleration hardware and accompanying media player software. The solution does not require a digital signal processor (DSP) nor complex DSP coding, enabling PMP manufacturers to speed products to market more quickly and potentially offer the devices at more affordable prices.
For consumers, the Au1200 processor provides a simplified user experience and more entertainment value than current generation PMPs. For example, PMPs containing the Au1200 processor can connect directly to digital video recorders (DVR) and transfer video content without the need to transcode the file through a personal computer, thus greatly reducing the time it takes to download and playback fresh video entertainment on a PMP.
AMD is partnering with industry-leading DVR manufacturer TiVo to support the TiVo-To-Go initiative, which enables direct transfer of programs from a Series2(tm) TiVo?DVR directly to PMPs, laptops and other portable devices.
"TiVo-To-Go enables the secure transfer of broadcast content from a TiVo box to a personal media player and allows consumers to enjoy their TV shows anywhere, in the living room, on a plane, or in a hotel," said David Sandford, director of technology & licensing business at TiVo. "Portability is a key desire for TiVo subscribers and key innovations in embedded processing, such as the Au1200 processor from AMD, help make it possible to transfer TiVo content directly to portable devices."
Once content is on the PMP, the Au1200 processor provides a DVD-quality display that can be scaled directly to larger screens without compromising image quality. The Au1200 processor is designed to support industry-standard media formats, including MPEG2, MPEG4, WMV9, H.263 and DivX.

"The explosive growth of MP3 players illustrates the desire consumers have to take entertainment on the go," said Iain Morris, senior vice president, AMD Personal Connectivity Solutions Group. "The natural progression to the next 'must have' portable entertainment device is a video equivalent to the MP3 player, albeit with a slightly different user model. AMD's Au1200 processor is an embedded solution that provides PMP manufacturers the ability to meet consumer demand for an affordable, easy-to-use, DVD-picture quality product that is capable of having always-fresh content."
"The AMD Alchemy Au1200 processor offers designers of personal multimedia players a low-power, high-performance device with impressive video capabilities," said Linley Gwennap, principal analyst of The Linley Group. "By eliminating the need for a DSP, the processor's integrated media acceleration engine simplifies the programming environment and helps OEMs get to market more quickly."

Product Specifications
Key features of the AMD Alchemy Au1200 include:
* Low-power, high-performance processor with long-term support
o Very-low-power consumption: http://www.amd.com/au1200> for more information.
A complete PMP reference design based on the AMD Alchemy Au1200 processor is available from First International Computer, Inc. (FIC). The FIC PMP reference design, called Vassili, is available to OEM customers and offers a bright 3.6 inch DVD-quality display; convenient DVR-to-PMP direct connection for effortless content transfers; 20GB internal storage with four hours of video playback; and 12 hours of music playback with 16-bit CD quality sound. The FIC Vassili runs the award-winning Implicit Networks Media Player user interface, providing consumers the ability to personalize, manage and browse content on the go. The latest information about FIC products and services can be found at http://www.fic.com.tw http://www.fic.com.tw>.
Demos of the AMD Alchemy Au1200 processor running on the FIC Vassili PMP reference design can be viewed in AMD's booth, number 36831, at the Consumer Electronics Show in Las Vegas, Nevada, January 6-9, 2005.



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