SingTel SXPAN Deploys the AMD Opteron?Processor for Data Center Management --- TheThirdMedia Hardware

[title]SingTel SXPAN Deploys the AMD Opteron?Processor for Data Center Management[/title]
-Outstanding performance and seamless migration to 64-bit computing helps SingTel SXPAN provide scalable data center services -

SINGAPORE - FEBRUARY 3, 2005 - AMD (NYSE: AMD) announced today that Singapore Telecommunications Limited ("SingTel"), one of Asia's leading communications companies, has deployed HP ProLiant DL145 servers powered by the AMD Opteron(tm) processor for the company's Singapore SXPAN Data Centers, which provide managed hosting services for customers across the Asia Pacific region. SXPAN is a pan-Asian chain of data network centers built on

SingTel's own network infrastructure, providing a world-class, robust and secure hosting environment for customers.

"We are pleased that the high-performing HP servers based on AMD64 technology with Direct Connect Architecture enable us to deliver the high levels of up-time and sustained levels of performance that our customers expect from SingTel," said Chiam Hock Seng, deputy director, Product Development, SingTel Managed Hosting Services.

Historically, unexpected software development costs, sometimes known as disruption costs, have made technology migrations challenging for enterprises. AMD Opteron processor-based servers, which are capable of running both 32-bit and 64-bit software natively, can make the migration to 64-bit computing easier, faster and less expensive for enterprises. Many leading enterprises now use AMD Opteron processor-based systems to optimize the performance of their 32-bit software today with the knowledge that AMD64 technology allows them to seamlessly migrate to 64-bit software on their schedules without replacing their servers.

"As enterprises like SingTel embrace the x86 architecture, they recognize that the 32- and 64-bit AMD Opteron processor can help to reduce the costs associated with proprietary 64-bit computing platforms," said Kevin Knox, vice president, AMD Worldwide Enterprise Business Development. "We are very engaged with our customers, so we understand their need to not only maximize performance but also to minimize disruption. In addition to its excellent performance, the stability and cost savings that the AMD Opteron processor with Direct Connect Architecture delivers helps assure our customers that AMD64 technology will enable them to achieve a competitive advantage."

"We are pleased with the processing performance of the AMD Opteron processor-based servers, especially in situations where multiple CPUs are added and memory bandwidth scales accordingly," added SingTel's Chiam Hock Seng.

In addition to offering investment protection for the data center with AMD64 technology, AMD is focused on helping enterprises lower data center operational costs. Last month, AMD announced that the AMD Opteron processor family will include AMD PowerNow!(tm) technology with Optimized Power Management (OPM) in the first half of 2005. AMD PowerNow! technology for the AMD Opteron processor is designed to allow enterprise IT customers to decrease overall power consumption by enabling them to optimize performance-on-demand.

"In today's IT environment where energy costs are escalating, the upcoming AMD Opteron processors with lower power consumption will help customers achieve operational cost savings in running data centers," added Knox. "With the addition of AMD PowerNow! technology with OPM, AMD64 technology will enable SingTel EXPAN to optimize their energy usage and control costs."

About the AMD Opteron(tm) Processor

The world's first 32-bit and 64-bit processor compatible with the x86 architecture, the AMD Opteron processor is based on AMD64 technology with Direct Connect Architecture. Direct Connect Architecture helps eliminate the bottlenecks inherent in a front-side bus by directly connecting the processors, the memory controller and the I/O to the central processor unit to enable improved overall system performance and efficiency. AMD also was the first to announce the completion of an x86-based dual-core processor design for 64-bit computing. As more solution providers join the AMD64 ecosystem, the industry is approaching the day when 32-bit-only systems will become obsolete.



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