Apple Updates iPod photo Lineup --- TheThirdMedia Hardware

CUPERTINO, California?February 23, 2005?Apple?today updated its iPod?photo lineup by introducing a new slim 30GB model, holding up to 7,500 songs, for just ?49 (inc. VAT) and a new 60GB model, holding up to 15,000 songs, for ?09 (inc. VAT). Designed to take your entire music and photo libraries with you wherever you go, both iPod photo models feature a stunning high-resolution colour screen for displaying photos and enhancing the entire iPod music experience. Both models hold up to 25,000 digital photos and will feature the ability to import photos from your digital camera via the new iPod Camera Connector for instant viewing and slide show playback on iPod photo.

?The new slim 30GB iPod photo at just ?49 (inc. VAT) lets music lovers enjoy their iPod in full colour, including album artwork along with their personal photo library,?said Steve Jobs, Apple's CEO. ?And now you can import photos from your digital camera directly into iPod photo with the optional iPod Camera Connector.?

iPod photo works effortlessly with Apple's iTunes? providing music lovers with access to the iTunes Music Store, the number one digital music service in the world. iPod photo features Apple's patent-pending Auto-Sync which works seamlessly with iTunes to automatically download an entire digital music library onto iPod photo with just one click, keeping it up-to-date whenever iPod photo is plugged into a Mac?or Windows computer using FireWire?or USB 2.0, the standard amongst both Mac and PC users to both charge and update any iPod.

The new iPod Camera Connector is an optional accessory that enables customers to connect their digital camera to iPod photo and import their photos into the iPod. By simply connecting the iPod Camera Connector and a digital camera*, customers can easily transfer digital images to their iPod photo, providing tremendous storage space so they can take more pictures. Imported photos are immediately viewable on iPod photo's crisp colour screen, and can also be brought back to iPhoto?on the Mac or various photo applications on the PC. The iPod Camera Connector is expected to be available in late March for ?9 (inc. VAT).

Apple's iPod, the iTunes jukebox and the iTunes Music Store are leading the digital music revolution. With over 10 million iPods sold to date, the iPod is the world's most popular digital music player, and the iTunes Music Store is the number one online music store with over 70 percent market share. The new iPod photo is a member of Apple's wildly popular iPod family for both Mac and PC which includes the fourth generation iPod, the iPod mini, the iPod U2 Special Edition and iPod shuffle.

Pricing & Availability
The 30GB and 60GB models of iPod photo for Mac or Windows are available worldwide immediately for a suggested retail price of ?49 (inc. VAT) and ?09 (inc. VAT) respectively, through the Apple Store?(http://www.apple.com/ukstore), Apple's retail stores and Apple Authorised Resellers. iPod photo includes earbud headphones, a USB 2.0 cable, a USB power adapter and a CD with iTunes 4.7.1 for Mac and Windows computers.

Optional accessories with the following suggested retail prices include the iPod Dock for ?5 (inc. VAT), in-ear headphones for ?5 (inc. VAT), the iPod Camera Connector for ?9 (inc. VAT) and FireWire cable for ?5 (inc. VAT). Laser engraving is available for iPod for free from the Apple Store (http://www.apple.com/ukstore) and can include two lines of text with up to 27 characters per line.

iPod photo requires a Mac with a USB 2.0 port or FireWire**, Mac OS?X version 10.2.8 or 10.3.4 or later and iPhoto 4.0.3 or later; or a Windows PC with a USB 2.0 or FireWire port or USB 2.0 or FireWire card and Windows 2000 with Service Pack 4 or later, or Windows XP Home or Professional with Service Pack 2 or later, and Adobe Photoshop Album 2.0 or Elements 3.0 or later.

All iPods include rechargeable batteries which have a limited number of charge cycles and may eventually need to be replaced. Battery life and number of charge cycles vary by use and settings. See http://www.apple.com/uk/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes.

*Support varies depending on make, manufacturer and model of digital camera.
**Firewire options require an optional cable, sold separately.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.



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