INTEL DISCLOSES NEW NOR FLASH MEMORY TECHNOLOGIES, SETS STAGE FOR 2005 --- TheThirdMedia Hardware

Leadership in Nanotechnology to Bring Multi-Level Cell Flash Products to Cellular and Embedded Market Segments, Simplified Software

INTEL DEVELOPER FORUM, San Francisco, March 2, 2005 ?Intel Corporation today disclosed several forthcoming NOR flash memory product offerings for the cellular and embedded market segments as additions to its 2005 product portfolio. Today's announcement bolsters Intel's commitment to the flash memory market segment and follows a successful 2004 as the company extends its position as a premier supplier of innovative and high-performance products.

Developed by Intel in 1988, NOR (Not-Or) flash is a rewritable memory chip that holds its content without power, making it a great solution for products like cell phones.

"Intel achieved great momentum in the non-volatile memory business in 2004 with its industry-leading NOR flash product line, and we are approaching 2005 with even more focus and determination," said Darin Billerbeck, vice president and general manager, Intel Flash Products Group. "By adding these new products, we are doubling our NOR product portfolio to meet both our cellular and embedded customer requirements for high performance, high reliability and code execution."

The first product disclosed for the cellular market segment is codenamed "Sibley," the first NOR multi-level cell (MLC) flash memory device manufactured on Intel's leading 90 nanometer technology. The Sibley family will offer fast NOR read speeds to enable zero-wait code execution at up to 108 Mhz. In addition, Sibley write speeds of up to 500 kilobits per second (kbps) will enable the rapid data storage of multimedia images required in today's wireless handsets. This product family will increase the NOR flash density reach with a monolithic 512Mb device, as well as support multiple RAM interfaces to provide the greatest design flexibility for cellular OEMs.

Intel also revealed flash software for the cellular market segment codenamed "Naubinway," the next generation of Intel?Flash Data Integrator (FDI) flash file system designed for multimedia phones. Naubinway will minimize software overhead to offer peak flash performance when storing large files such as digital images, digital music and video streams in handsets.

Intel NOR Flash Delivers Superior Value to the Embedded Market Segment

"Sixmile," a new flash product family designed specifically for the embedded market segment, will be Intel's lowest cost-per-bit embedded flash solution. The Sixmile product family will provide a wide range of densities, packages and features that will support the diverse applications in market segments such as wired communications, consumer electronics and industrial.

Industry analysts estimate that the embedded market segment where Sixmile is targeted could total more than $9 billion in the next four years. "We are very excited to introduce our largest new product offering yet for the embedded market segment," said Billerbeck. "Utilizing our proven, fourth generation of Intel?StrataFlash?memory, the Sixmile product family will be our most compelling embedded solution for an increasingly diverse and demanding market."

All of the technology products disclosed today will launch in 2005 and be available to cellular and embedded customers this year.



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