CREATIVE UNVEILS NEW AUDIO & VISUAL DELIGHTS AT CEBIT --- TheThirdMedia Hardware

CREATIVE PIONEERS NEW WIRELESS TECHNOLOGY TO DELIVER HEADPHONES WITH UNPRECEDENTED PERFORMANCE

Magnetic induction is the revolutionary technology which makes wireless headphones a practical reality for MP3 users.

Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment products for the personal computer and the Internet, announces an exciting new range of headphone products. Designed to deliver uncompromising performance by incorporating ground-breaking technologies, they will be demonstrated on the Creative stand at CeBIT 2005, Stand D33, Hall 23.

?We are again challenging the market, this time by adopting magnetic induction wireless technology,?explains Leonardo Colucci, European Business Manager with Creative. ?This creates a wireless ?bubble?around the user, reducing interference with other wireless systems and giving increased playtime up to 30 hours on a single AAA battery.

Creative headphones leverage popular personal and home entertainment systems such as MP3 players, DVD players and games consoles. Available to suit every user's lifestyle, requirements and budget, they offer support for a variety of technologies.

Magnetic induction wireless.

Creative is pioneering the use of magnetic induction in wireless headphones. Developed for personal use by its partner, Aura, magnetic induction ensures a delay-free listening experience when streaming music from MP3 players. Zen Micro will be the first product to feature this solution, which will be integrated into a belt clip and available, with headphones, later in 2005.

Bluetooth wireless.

Bluetooth wireless support is featured in products such as CB2530 wireless headphones and the CB2500, a micro-sized solution with built-in microphone to which users can connect headphones, an MP3 player and Bluetooth mobile phone. The CB2500 automatically interrupts music playback when a call comes in on the mobile, and resumes when the call ends.

Mobile solutions.

Users of MP3 players like Creative's Zen Micro look for a high-end, in-ear experience with maximum comfort and enhanced bass. That's what they get with EP-630 earbuds, which combine privacy with stunning audio in a design that's great for active users. For listeners who value easy, flexible use, there's the innovative styling of the HQ-140, a design where the band runs around the back of the head.

Noise cancellation.

Frequent travellers need headphones that can cope with noisy environments, such as aeroplanes. The solution is HN-700 headphones, which use Active Noise Cancellation to reduce background noise.

Enhanced audio.

Users of home entertainment systems such as DVD players and games consoles want a truly ?immersive?audio experience with movies and games. That's what HQ-2300D delivers with its pair of premium headphones and a portable hardware decoder that supports technologies such as Dolby Digital, DTS and Pro Logic II, plus multi-channel virtualisation with Dolby Headphone.

?This new family of headphones has something for every user, combining outstanding technology and features and brilliant audio performances at every price point,?concludes Leonardo.

The range includes:

CB2530 ?the ultimate Bluetooth headphone.

Designed for use with MP3 players and other devices with stereo outputs, this intelligent system enables users to enjoy music via the supplied premium Bluetooth headphones. It gives users a truly portable wireless environment that's ideal for active users. It can also be used with suitably equipped PCs in a home or office setting.
Estimated SRP ?9.99

CB2500 ?the multifunctional Bluetooth interconnect.

This versatile Bluetooth audio and headphone adapter gives total wireless freedom. It can interconnect headphones, MP3 player and Bluetooth-enabled mobile phone, streaming full digital wireless stereo to the user and interrupting music to take calls. Businesspeople on the move will appreciate the intelligent features of this powerful solution.

Estimated SRP ?9.99

HQ-1700 ?impressive results from a high-end design.

Creative HQ-1700 headphones are ideal for commercial and studio users and serious home listeners. From a detailed high end to full, rich bass they combine ultra-wide dynamics with penetrating detail. The strong, ?pro?design with reversible earcups is foldable and built to ensure high levels of comfort and flexibility.
Estimated SRP ?4.99

HQ-2300D ?premium headphones with Dolby Headphone technology for music, movies and games.

These amazing headphones with a portable hardware decoder produce ultra-real 5.1 surround without disturbing the neighbours! They are perfect partners for DVD players and games consoles, ensuring maximum immersion plus maximum privacy.
Estimated SRP ?9.99

CB2455 ?Bluetooth wireless headset.

This system leverages Bluetooth 1.2 protocols to give enhanced, hands-free communications with noise reduction on the built-in microphone. It's controlled by a single multi-function button ?great for people who need to talk when they?re on the move.
Estimated SRP ?9.99

HN-700 ?the traveller's choice!

These innovative headphones combine Active Noise Cancellation technology with a ?closed?earpiece design, dramatically reducing the background noise experienced when listening to audio on airplanes, trains, buses and cars. Compact and foldable, they?re great travelling companions!
Estimated SRP ?4.99

HQ-140 ?backphones for dynamic lifestyles.

These stylish backphones, with flexible backband and cushioned earpieces, are easy to put on and remove ?perfect for today's dynamic lifestyle. Gold-plated stereo miniplug and oxygen-free copper cabling make audio clear and detailed.
Estimated SRP ?9.99

EP-630 ?the definitive in-ear experience.

EP-630 in-ear earphones with comfortable rubber earbuds meet the needs of MP3 users for more bass ?and more privacy. Oxygen-free copper cable ensures maximum audio delivery. A great choice for discerning listeners.
Estimated SRP ?4.99

EP-380 earpieces ?the comfortable alternative.

Ergonomically designed with spring-action earpieces and foam cushioning, these are perfect for users seeking a stylish alternative. With oxygen-free copper cable they deliver outstanding performance ?in style!
Estimated SRP ?6.99

EP-330 earphones ?for long-term entertainment.

Specially designed for hours of listening to all types of compressed audio, with snug-fitting ear elements to support extended wear on the move and a modern, lightweight design to complement today's personal players.
Estimated SRP ?4.99

EP-180 earphones ?the ultra-light choice.

For great entertainment with any portable player, these ultra-light, comfortable earphones give exciting results on the move.
Estimated SRP ?.99

CREATIVE WEBCAMS GO ULTRA!

New WebCams for desktop and notebook feature advanced technologies including ultra-wide-angle lenses and fast USB 2.0 connectivity.

Ideal for broadband users.

Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment products for the personal computer and the Internet, announces two WebCam products that top the company's current WebCam product range ?the Creative WebCam Live! Ultra for desktop users and the Creative WebCam Live! Ultra for Notebook. They both combine the most advanced technology in hardware with comprehensive software suites to deliver outstanding image quality, flexibility and functionality.

?These two products address the needs of the most demanding of users,?comments Eoin Leyden, European Business Manager with Creative. ?They deliver the high-end image quality and functionality customers demand for the broadband era.?br />
Outstanding imaging.

Both cameras leverage the bright, clean and detailed imaging of high-quality CCD sensors, complemented by ultra-wide-angle lenses which offer a 50 percent wider field of view to capture more content per frame. They support video resolutions up to VGA (640x480) and stills up to 1.3 megapixels with interpolation, with fast USB 2.0 connectivity enabling smooth video to be saved to the hard disk at up to 30fps. Digital zoom (4x) adds further flexibility to image composition.

Intelligent functionality.

To support high-end video-based communications, the WebCams include Multi-Person Smart Face Tracking software, which recognises and tracks users automatically. Together with a bundled Creative headset with microphone, this ensures an ?out of the box?solution for video-based applications and instant messaging over broadband. A rich suite of software includes utilities for video and photo editing, multimedia, email, WebCam-based communications, remote monitoring, motion detection, time lapse and other security modes.

Practical design.

The WebCam Live! Ultra for Notebook attaches securely to notebook displays via the Power Grip feature. The WebCam Live! Ultra incorporates Creative's innovative three-way base, which enables it to be placed on a desktop or attached to CRT and LCD monitors

?For users who demand excellence in imaging, with an advanced approach to design and performance, these new WebCams are the perfect solution,?adds Eoin.

NEW ZEN MICRO PHOTO MAKES EUROPEAN DEBUT AT CEBIT

Latest addition to Zen Micro range features high-intensity colour OLED display and stores images and songs.

Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment products for the personal computer and the Internet, announces that its new MP3 player/photo viewer, Zen Micro Photo, will be unveiled to the European press on the Creative stand (Hall 23, Stand D33) at this year's CeBIT, being held in Hannover from 10th to 16th March. The announcement follows the success of the MP3 player at this year's CES (Computer Electronics Show) at Las Vegas, where it won ?Best of CES?in the ?Audio to Go?category to give Creative its third ?Best of CES?in a row.

Zen Micro Photo features a stunning, high-intensity 262,144-colour 1.5-inch organic LED (OLED) screen for optimum display of the JPEG images stored on its disk. Users can use Zen Micro Photo to enjoy slide shows of their favourite digital images while they listen to MP3 or WMA music. In its 6GB version, Zen Micro Photo can hold up to 7,500 JPEG images or 3,000 songs.

?The success of the original Zen Micro has been so great that it was tough to deliver an encore in such a short period of time,?says Sim Wong Hoo, chairman and CEO of Creative. ?Yet we blew everyone away when we unveiled Zen Micro Photo and won the ?Best of CES' award for the third time in a row.

?We are raising the excitement level even higher with Zen Micro Photo, which features an OLED screen for amazing image quality,?he adds.

Scheduled to ship in the second quarter of this year, Zen Micro Photo will be available in ten electrifying colours and will use the same micro-sized, ultra-stylish design as the original Zen Micro.

CREATIVE MAKES MUSIC MORE COLOURFUL!

MP3 players, speakers and accessories in a range of stylish colours to satisfy users?tastes, aspirations and lifestyles.

On display at CeBIT, Hall 23, Stand D33.

Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment products for the personal computer and the Internet, announces that it will be showing a range of MP3 players and speaker systems in a choice of stylish colours on the Creative stand at this year's CeBIT. These systems emphasise the company's focus on lifestyle needs as well as outstanding audio and technical innovation.

?The big breakthrough has been the success of Zen Micro,?explains Geraldine Lee, European Business Manager with Creative. ?We found that customers really liked the idea of having a choice of 10 colours. It was easy to extend this thinking to other products.?br />
At CeBIT the company will present I-Trigue 3400 and Vivid speakers, as well as Zen and MuVo MP3 players, in a range of different colours.

The extended colour palette, which will also be available across other Creative products, reflects public demand for ?fun?in entertainment solutions. The readiness of the market for extra choice was one of the factors which helped Creative to ship 2 million MP3 players in the last quarter of 2004.

?As MP3 continues to move into the consumer electronics space, mainstream users want the features, usability and ?fashion?content they are used to getting in ?designer?clothing and accessories,?comments Geraldine. ?Colour means fun, and by offering a wider choice we can give our customers a further way to complement their lifestyle and taste.?



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