Online versions of print media driving away readersI admit that I am a news junkie.?I read the paper in the morning as I eat breakfast and I try to keep on top of news throughout the day.?CNET is reporting that print papers are starting to rethink giving away their content online for free.
The difficulty comes in determining what readers will pay for on the Web. Most executives agree that national news can be found in so many places that it would be self-defeating to try to charge for it. But they are finding that readers will pay for sports, if the Web offers more than the printed page. The Milwaukee Journal Sentinel provides in-depth coverage of the Green Bay Packers, along with blogs, fan photos and audio reports, in "Packer Insider" for $34.95 a year.
The funny thing is that I generally do not visit my local paper online for their content because of how obtuse the website is - there is only a two week archive for previous articles and sometime in the past six months they have implemented an "enter your print subscriber id" to read this article.?I generally read online articles to get news fast and throwing up logins and registrations is like throwing up speed bumps on a highway.?Despite the better access to news online, I'm still old fashioned and prefer reading off paper whenever I can.Article Link: Newspapers Rethinking Online Access Model
