EVGA, a graphics card supplier from the U.S., said that soon its latest GeForce 7800 GTX product will get a new cooler, which will surely differentiate EVGA product from offerings by competitors and may even turn out to be more efficient compared to the reference cooler.

Both ATI and NVIDIA nowadays propose their graphics cards partners reference designs foe their products, including print-circuit boards as well as coolers. Furthermore, the first batches of new high-end products are usually made by one company and after rigorous testing by graphics chip designers are distributed among all graphics cards vendors. The advantage of such approach is rapid time-to-market and guaranteed very high quality, which is vital in the beginning of a product lifecycle, as if a product gets denounced by first buyers, its market success will be under question. The consequence of such approach is that all graphics cards look the same, which makes no difference between their brands, if not consider product bundle and other options.

In order to differentiate itself from other graphics cards makers, vendors usually pump up clock-speeds on reference graphics cards or change coolers. Both options seem to have been selected by EVGA for its future eGeForce 7800 GTX. EVGA is already supplying its eGeForce 7800 GTX product with 459MHz graphics processing unit frequency, up from default 432MHz, but with reference cooler; future versions will also include the company's Asymmetric Cooling System (ACS), which was well-known among U.S. enthusiasts a couple of years ago.

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Prototype of eGeForce 7800 GTX with ACS. Please click to enlarge

?This is a teaser shot of a new project we are working on with our patented ACS cooling. No specific details at this time,?an EVGA spokesperson told .

EVGA is currently gearing up to use Asymmetric Cooling System, which is may be targeted to provide more efficient cooling compared to reference design and also minimize chances of damage during installation. The new cooler fully encapsulates the board, giving it rather exotic outlook and protecting it against incautious handling. However, a cooling system that covers the whole board may have its drawbacks: large radiator on the backside may prevent proper dissipation of heat at least in some computer cases.

Earlier EVGA's ACS proved to be rather good for overclocking. Still, the company has not yet finalized the technology and the final conclusion is to be made by reviewers.

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