Intel Corp. formally disclosed its new set of logotypes as well as a new tagline. The move should emphasize once again the new platform solutions business approach as well as establish better ?emotional?connection between customers and the world's largest market of chips.
?This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences, and strengthen our overall position in the marketplace,?said Eric Kim, Intel senior vice president and general manager of the sales and marketing group.
Intel reorganized itself around the platform model last year, and is now focused on four key market segment opportunities: mobile, digital home, enterprise and health. The company has also announced that it will deliver a new platform for the digital home ?Intel Viiv technology ?in early 2006.
The main brand identity for Intel from now on will be ?Intel Leap Ahead?motto, which will replace the ?Intel Inside?tagline introduced more than a decade ago.
??Intel Leap ahead?is a simple expression that declares who we are and what we do,?said Kim. ?It's about using Intel technology to make life better, richer and more convenient for everyone.
The new corporate motto from Intel does the opposite of what ?Intel Inside?did: the ?Intel Inside?brand told customers to be confident with the fact that an Intel processor is inside, the ?Leap Ahead?motto should say that Intel is everywhere and leaps the technology forward, something which should transform the company into a technology provider recognized by consumers not interested in technology, those, who may be seeking for Viiv media center computers. Related news
- AMD Licenses Technologies from Rambus.
Rambus Receives $75 Million from AMD - Intel Gets Ready to Leap Ahead.
Intel Changes Logo, Motto - Intel Will Sustain Growth of Microprocessor Shipments ?Research Firm.
Intel to Ship 241 Million of Central Processing Units in 2009 - Intel Products to Power BMW Vehicles.
BMW and Intel Enter Partnership - Intel to Change Logotypes, Demote ?Intel Inside?
Intel Yonah to Be Called ?Core Duo?- New Brand to Be Introduced - AMD Manages to Leave Intel Behind in U.S. Retail PC Sales.
AMD Dominates Retail Desktops in U.S., Increases Mobile Market Share - Intel Aims to Reduce Cost of Healthcare.
Intel to Standardize Medical Equipment
