[title]Yeahronimo Snags Commodore Brand Name[/title]
Picks up the revival that Commodore's father Tulip Computers startedA little earlier this year Tulip Computers and Ironstone Partners announced their intent to revive the age-old Commodore 64 (C64) computer brand-name, with plans to launch both a both a plug-and-play "console" that plugged directly into the TV and allowed users to play up to 30 classic C64 games pre-installed into the system, as well as a media download service akin to Apple's popular iTunes.
Neither of these truly materialized since then.?Now the Dutch company reveals that they have ended up selling the Commodore brand to a US company, Yeahronimo Media Ventures Inc. for a handsome 24 million euros ($33 million US), though Tulip?does still plan on helping to promote the Commodore name.?Yeahronimo already provides its own media download service, so one of the cornerstones of the Commodore revival may well be realized soon from the brand-name purchase.?Nothing definite has been announced from Yeahronimo yet, though they have thrown around some ideas as to how they will use their freshly bought Commodore name:
"Yeahronimo will use the Commodore name to increase awareness of its services and hopes to cash in on a recent renaissance of interest in vintage games and computers, Chief Executive Ben van Weijhe said in a telephone interview.Yeahronimo also plans to sell its own Commodore-branded MP3 players and simple video game systems offering versions of the old Commodore games using a Web site called "Commodore World.""
