Web analytics firm acquiredIn the latest high profile move by a search engine firm, Google has acquired Urchin, a provider of web analytics as reported by eWeek
"We want to provide web site owners and marketers with the information they need to optimize their users' experience and generate a higher return-on-investment from their advertising spending," said Jonathan Rosenberg, Google's vice president of product management, in a statement. "This technology will be a valuable addition to Google's suite of advertising and publishing products."
