No matter how technically educated the auditory is, when it comes to purchasing, the majority of buying decisions are influenced by brand-name popularity, according to a recent poll at .
The results of one of the latest polls at showcase that 53% of respondents felt that popularity of a brand-name affects their decisions when making purchases, 28% of surveyed said brand's fame has influence on their choice, but rarely. Only about 18% of participants claimed that brand-name does not have an effect on their preferences.
The results are generally not surprising, as nowadays ads and commercials are not the only things that promote a brand-name. Computer users, for example, form communities where they discuss the latest trends, technologies and products. Provided that a number of devices from one manufacturer receive good reputation from the end-users, products made by this maker will become more preferable. Product reviews is another important driver of brand-name popularity: in case a gadget receives acknowledgement from a professional reviewer, it will automatically become a product being looked forward.
The outcome of the poll means that a company aiming to gain popularity among technically savvy audience should pay a lot of attention to advertising, product reviews and also good quality, as communities are usually praise superior devices, but are usually ruthless to products that they believe do not satisfy their needs perfectly.
poll questioned about 2 thousands of respondents in late-April, 2005.
Related news
- Majority of Enthusiasts Still Use AGP 8x Graphics Poll.
PCI Express Graphics Cards Relatively Not Popular Now - NVIDIA nForce4 ?Platform of Choice for AMD64, Says Poll.
PC Enthusiasts Aim nForce4 for PCI Express AMD64 Platforms - Corrupted Hardware ?Industry Wide Problem, Claims Survey.
Majority of Enthusiasts Have Faced Defective Hardware - Computer Enthusiasts Salute Microsoft Windows x64, Says Poll.
Majority of Enthusiasts Plan to Upgrade to 64-bit Software, Hardware - Enthusiast Computer Users Welcome IP Telephony, but Slowly.
Majority of Enthusiasts Either Use, or Plan to Use Internet Telephony, Says Poll - Majority of Enthusiasts Don't Believe in Multi-GPU Setups, Survey Shows.
Poll Says Enthusiasts are Reluctant About Multi-GPU - Substantial Part of PC Users Would Consider Mac as Second Computer ?Poll.
Poll Reveals 40% of PC Enthusiasts Calling for Affordable Macs
