On December 7 NVIDIA arranged a technology seminar in San Jose called NVIDIA Editor's Day, where hardware editors and testers from multiple on-line and off-line publications could meet NVIDIA developers and engineers, talk about the latest technology and the upcoming solutions. From the very beginning we expected to finally get some answers to the questions that kept troubling us for s long time now, especially since a lot of innovative initiatives and new products have just recently come into the market.
Well, since I am just one hour away from San Jose, I couldn't miss this opportunity. Today I would like to share some of the interesting things we have been discussing these days with NVIDIA people.
Latest and Greatest News from NVIDIA
The day started with an opening speech by Jen-Hsun Huang, NVIDIA President and CEO. If you have been reading our reports from last year's NVIDIA Editor's Day, you should remember that last time we were talking a lot about cinematic computing, its potential and importance for the market. It is clear that programmable shaders have changed the computing today All kinds of new effects have come along because of the programmable shaders implementation and development. The great variety of programmable media allows you to express your artistic goals with highest efficiency.
Jen-Hsun admitted that in the last year they not only made quite a few good decisions, bud also a few bad ones. Among the good things that they managed to put into life last year he named making everything 32bit compatible, investing in compiler technology for real time compilation, enhancing and expanding the programmable shaders technology. As for the ?bad?decisions, NVIDIA CEO admitted that one of them was GeForce FX architecture that turned out hard to program and inefficient to manufacture from the production costs point of view.
Despite the fact that NVIDIA did go through some tough period of time, the last couple of years turned out the most fruitful. We did the best work we have ever done in NVIDIA, Jen-Hsun said.
Right now there are the following major goals that stand in front of NVIDIA Company. First of all the company is very aggressive about recapturing their leadership position in the market. This will only be possible if they continue to introduce successful and demanded solutions. Also NVIDIA is planning to work hard on bringing more extraordinary competitive features to the marketplace, so that they could expand the reach of the market and of the products, and could bring the benefits of the GPUs to a broader market.
In fact NVIDIA started working on achieving these goals several months ago with the launch of GeForce 6. Besides that a few important initiatives have also been introduced. First one was implemented in the mobile segment. They decided to create a form fit electrical thermal standard that could be supported on an ongoing basis in the laptop industry. It could help the industry adapt technology more rapidly.
