ATI Introduces Affordable Graphics Upgrade --- TheThirdMedia Hardware

ATI Introduces Affordable Graphics Upgrade to Improve Gaming, Photo Editing and Video Playback Experience in PCs

New RADEON?X300 SE HyperMemoryTM graphics cards from ATI improve overall system performance and visual quality for price-sensitive customers

MARKHAM, ON/ Munich, Germany - March 1, 2005 - ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT) today introduced RADEON?X300 SE HyperMemoryTM graphics solutions, excellent upgrades for PC users looking to affordably improve their PC gaming, photo editing and video playback experiences. New RADEON X300 SE cards pair ATI's HyperMemory technology with the advanced data-transfer capabilities of PCI Express systems to share system memory for graphics processing, improving system value and performance.

"Customers who upgrade to the RADEON X300 SE HyperMemory graphics solution, either when purchasing their PC or adding it to their existing system, can dramatically improve their overall experience," said Peter Edinger, Vice President and Managing Director, ATI Technologies (Europe) GmbH. "Games, photo editing software and other media all run with superior performance and provide a richer user experience with RADEON X300 SE HyperMemory cards."

HyperMemory dynamically and intelligently uses system memory storage for real-time graphics processing. The amount of local memory is reduced without compromising overall performance. The sharing of system resources allows users to get the upgrade benefits of a traditional graphics card for much lower prices.

HyperMemory family of products are based on ATI's award winning graphics architecture, which deliver best-in-class performance in gaming and video playback. The DirectX 9 cards are supported by ATI's CATALYST(tm) suite of software which is well known in the industry for its robust feature set, performance and stability.

HyperMemory cards are shipping now and will soon be available from ATI and its board partners including:

* ASUS
* Club3D
* Connect3D
* Gigabyte
* Hightech Information Systems
* Info-Tek Corporation
* MSI
* PALIT
* SAPPHIRE
* TUL

For more information on this or other ATI products please visit http://www.ati.com.



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