Research firm gives it five yearsATI has released their latest bit of marketing goodness today, announcing that researh firm IDC has conducted a study that shows that within five years, the market for high end desktop graphics solutions will have expanded into the general workplace.
Citing examples such as GIS mapping, data visualization, video conferencingand multi-monitor viewing, the IDC whitepaper reports that as moreapplications make full use of 3D-graphics capabilities in mainstreamcommercial environments, the necessity for high performance graphicsincreases.Applications such as Google Earth, OfficeFX and Microsoft's upcoming newoperating system, Windows Vista, which incorporate 3D graphicsfunctionality - will continue to drive high performance graphics into thework environment and make them become a ubiquitous part of mainstreamcommerce. As a result, businesses will need to understand the requirementsof these applications to ensure they select the necessary graphics hardwareto meet their needs for the next three to five years.
"We have reached an inflection point in the industry as the need for highperformance graphics extends beyond 3D gaming into broader mainstreammarkets," said Ben Bar Haim, Vice President of Software Engineering, ATITechnologies. "We are committed to working closely with companies likeMicrosoft and application developers to ensure ATI's top-to-bottom line ofgraphics processors support all applications and operating systems todayand into the future."
With their X1800 XT appearing to be quite a versatile card, it's natural for ATI to want to tout the other non-gaming related aspects of their lineup, and they haven't been doing anything but a decent job of it so far.
